Найти книгу: "Disrupting Maize"

The business ideas and innovation philosophies of the world’s great entrepreneurs—for anyone to implement in any business Steve Jobs. Jeff Bezos. Larry Page. Sergey Brin. Zhang Ruimin. Marc Benioff. Millions of words have been written about the great entrepreneurs of the world. This book is not about describing their achievements. Nor is it about their charisma, personal trials, or their place in popular culture. We have all heard or read about them already. This book is about the entrepreneur, the thinker. It is about the grand ideas, the disruptive thoughts, the innovative underpinnings and business philosophies that gave rise to their achievements. Thank You For Disrupting: The Disruptive Business Philosophies of The World’s Great Entrepreneurs examines 20 of the most significant business leaders of our time. Author Jean-Marie Dru, himself a disruptor who coined the term decades ago, explains not only the impact these leaders have had on their own companies, but also their immense influence on the business world as a whole. Each chapter is replete with in-depth analyses, insightful comments, and personal observations from the author, including discussions covering the experimentation and platforms of Jeff Bezos, to the recruitment policies and core values of Sergey Brin and Larry Page, to the complete CSR and company activism of Paul Polman, and many more. Illustrating how the vision of a disruptive innovator can reach far beyond his or her company, this engaging book encourages and inspires readers to become disruptors in in their own businesses. The Disruptive Business Philosophies of The World’s Great Entrepreneurs is a must-read for anyone interested in the why and how behind the most significant and influential business achievements of our time.

Maize is the world’s most productive food and industrial crop, grown in more than 160 countries and on every continent except Antarctica. If by some catastrophe maize were to disappear from our food supply chain, vast numbers of people would starve and global economies would rapidly collapse. How did we come to be so dependent on this one plant?<BR /><BR /><I>Maize for the Gods</I> brings together new research by archaeologists, archaeobotanists, plant geneticists, and a host of other specialists to explore the complex ways that this single plant and the peoples who domesticated it came to be inextricably entangled with one another over the past nine millennia. Tracing maize from its first appearance and domestication in ancient campsites and settlements in Mexico to its intercontinental journey through most of North and South America, this history also tells the story of the artistic creativity, technological prowess, and social, political, and economic resilience of America’s first peoples.

We are no longer an economy of products and services. The digital transformation demands that we focus our attention on experiences and outcomes. Business leaders and their organizations must shift to keeping promises&#151;no matter how their customers interact with them.But organizations no longer control the conversation. In this era of social and mobile technology, customers, employees, suppliers, and partners are in direct communication with one another. Those personal networks and the brands they&#8217;re passionate about influence their decision making and their spending.The workforce has changed too. Employees expect to be able to determine when and how they will work, the technology they&#8217;ll use, and the values their company will espouse.Organizations can take part in this conversation only if they recognize how and where it&#8217;s happening. Resisting these changes will leave executives, managers, and their companies powerless. Organizations must pivot with and ahead of these social, organizational, and technological shifts or risk being left behind.Technology guru Ray Wang shows how organizations can surf the waves of change&#151;how they can keep their promises. Current trends, when taken seriously, require a new way of thinking about business that includes five key areas:1. Consumerization of technology and the new C-suite2. Data&#8217;s influence in driving decisions3. Digital marketing transformation4. The future of work5. Matrix commerceDigital disruption has changed how we do our work. But by mastering these trends you&#8217;ll delight your customers with every interaction.