Найти книгу: "Emergence of the New Majority"

Most businesses are ignoring the more than $4 Trillion new majority market. Is your business one them? Learn how to REFRAME your business for the Total Market Sometime around 2040, ethnic minorities will become the majority of the US population. Brands and businesses are not prepared. REFRAME: The Marketplace is the first guide for businesses eager to take advantage of the New Majority opportunity. Author Jeffrey L. Bowman is considered the pioneering thought leader and practitioner of the Total Market approach. He is a senior partner and managing director at Ogilvy & Mather, one of the world's largest advertising and communications agencies.Within four years, Bowman's practice was able to deliver more than $5 million in incremental fees and win industry awards for strategy, creativity, and brand effectiveness. In this forward-looking and invaluable resource, Bowman shows you how to recognize this huge, underserved market. He then teaches you how to reorganize your enterprise to reap the rewards of this burgeoning segment. New majorities have already emerged in the top ten US cities. You'll learn how this market came about, why they've been ignored for the last fifty years, and, most importantly, how you can engage them so that they become your customers for life. The new majority consumer segments are the primary drivers of contemporary social and cultural change, and they influence the behaviors of those to whom brands cater—not the other way around. Bowman teaches you to flip the script and start targeting those who start trends, speak up, and push for progress in all aspects of life. That's the way to see your brand take off and develop the following you have been chasing from the wrong perspective. Women, non-Christians, blacks, Hispanics, Asians, the LGBT customer segments, among others, are the faces—and deep pockets—of the New Majority. The minority will soon become the majority, and all of them want to be represented in advertising, catered to in the marketplace, and seen, not as individual outliers, but as prominent members of our diverse society. The New Majority wants your company to talk to them. They want to buy from you, but you're not reaching them yet. This book shows you how. You'll learn how to: Right size your organization and business planning practices Tap into a historically underserved market Effectively reach the other half of the population Engage the market segment now worth more than $4 Trillion globally The New Majority: They make money. They make decisions. They make an impact. They are smart, aware, and willing to evangelize when a brand targets their wants and needs. They are the future of your business. REFRAME: The Marketplace shows you how to capture them.

When the first edition of The Shaping of American Higher Education was published it was lauded for its historical perspective and in-depth coverage of current events that provided an authoritative, comprehensive account of the history of higher education in the United States. As in the first edition, this book tracks trends and important issues in eight key areas: student access, faculty professionalization, curricular expansion, institutional growth, governance, finance, research, and outcomes. Thoroughly revised and updated, the volume is filled with critical new data; recent information from specialized sources on faculty, student admissions, and management practices; and an entirely new section that explores privatization, corporatization, and accountability from the mid-1990s to the present. This second edition also includes end-of-chapter questions for guidance, reflection, and study. «Cohen and Kisker do the nation's colleges and universities a much needed service by authoring this volume. The highly regarded histories of American higher education have become badly dated. They ignore the last quarter century when American higher education was transformed. This volume provides comprehensive information on that era.» – Art Levine, president, Woodrow Wilson National Fellowship Foundation, and author, When Hope and Fear Collide: A Portrait of Today's College Student «The second edition of The Shaping of American Higher Education is a treasure trove of information and insight. Cohen and Kisker provide us with astute and straightforward analysis and commentary on our past, present, and likely future. This book is invaluable to those seeking to go to the heart of the issues and challenges confronting higher education.» – Judith S. Eaton, president, Council for Higher Education Accreditation «Arthur Cohen and his collaborator have now updated his superb history of American higher education. It remains masterful, authoritative, comprehensive, and incisive, and guarantees that this work will stand as the classic required resource for all who want to understand where higher education came from and where it is going. The new material gives a wise and nuanced perspective on the current crisis-driven transformations of the higher education industry.» – John Lombardi, president, Louisiana State University System «The Shaping of American Higher Education is distinguished by its systematic approach, comprehensive coverage, and extensive treatment of the modern era, including the first years of the twenty-first century. In this second edition, Arthur Cohen and Carrie Kisker are especially adept at bringing historical perspective and a balanced viewpoint to controversial issues of the current era.» – Roger L. Geiger, distinguished professor, The Pennsylvania State University, and author, Knowledge and Money

This authoritative handbook explores the latest integrated theory for understanding human language, offering the most inclusive text yet published on the rapidly evolving emergentist paradigm. Brings together an international team of contributors, including the most prominent advocates of linguistic emergentism Focuses on the ways in which the learning, processing, and structure of language emerge from a competing set of cognitive, communicative, and biological constraints Examines forces on widely divergent timescales, from instantaneous neurolinguistic processing to historical changes and language evolution Addresses key theoretical, empirical, and methodological issues, making this handbook the most rigorous examination of emergentist linguistic theory ever

James Meredith's 1966 march in Mississippi began as one man's peaceful protest for voter registration and became one of the South's most important demonstrations of the civil rights movement.It brought together leaders like Martin Luther King Jr. and Stokely Carmichael, who formed an unlikely alliance that resulted in the Black Power movement, which ushered in a new era in the fight for equality. The retelling of Meredith's story opens on the day of his assassination attempt and goes back in time to recount the moments leading up to that event and its aftermath. Readers learn about the powerful figures and emerging leaders who joined the over 200-mile walk that became known as the «March Against Fear.» Thoughtfully presented by award-winning author Ann Bausum, this book helps readers understand the complex issues of fear, injustice, and the challenges of change. It is a history lesson that's as important and relevant today as it was 50 years ago.From the Hardcover edition.

The Emergence of Monasticism offers a new approach to the subject, placing its development against the dynamic of both social and religious change. First study in any language to cover the formative period of medieval monasticism. Gives particular attention to the contribution of women to ascetic and monastic life.