My Favorite Burgundies
Автор: Clive Coates M. W.
Год издания: 0000
In this book, Clive Coates, a Master of Wine who has spent four decades of his distinguished career in Burgundy, shares his vast insider’s knowledge of one of the world’s most exciting, complex, and intractable wine regions. Personal rather than encyclopedic, and informed by Coates’s unparalleled access to regular, extensive tastings, this book imparts the author’s philosophy and expertise as to how best approach, appreciate, and discuss the wines of Burgundy. Coates updates and supplements the domaine profiles featured in his two previous books, <i>Cote D’Or</i> and <i>The Wines of Burgundy</i> with new in-depth assessments of specific vineyards. Divided into three sections—Vineyard Profiles, Domaine Profiles, and Vintage Assessments—<i>My Favorite Burgundies</i> considers the leading vineyards and today’s top estates, and features detailed maps and a wealth of tasting notes that reflect how the wine develops as it ages. Enlivened by Coates’s singular, firsthand knowledge and precise descriptions, this is an indispensable guide for amateur and professional enophiles alike.
Content Marketing for Nonprofits. A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money
Автор: Kivi Miller Leroux
Год издания:
Nonprofits are communicating more often and in more ways than ever before . . .but is anyone paying attention? In her follow-up to The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause, Kivi Leroux Miller shows you how to design and implement a content marketing strategy that will attract people to your cause, rather than begging for their attention or interrupting them with your communications. Youll learn how to plan, create, share, and manage relevant and valuable content that inspires and motivates people to support your nonprofit in many different ways. Inside: Eye-opening look at how nonprofit marketing and fundraising is changing, and the perils of not quickly adapting Up-to-date guidance on communicating in a fast-paced, multichannel world How to make big-picture strategic decisions about your content, followed by pragmatic and doable tactics on everything from editorial calendars to repurposing content Real-world examples from 100+ nonprofits of all sizes and missions This book is your must-have guide to communicating so that you keep the supporters you already have, attract new ones, and together, change the world for the better.