Найти книгу: "The Taste of Place"

How and why do we think about food, taste it, and cook it? While much has been written about the concept of terroir as it relates to wine, in this vibrant, personal book, Amy Trubek, a pioneering voice in the new culinary revolution, expands the concept of terroir beyond wine and into cuisine and culture more broadly. Bringing together lively stories of people farming, cooking, and eating, she focuses on a series of examples ranging from shagbark hickory nuts in Wisconsin and maple syrup in Vermont to wines from northern California. She explains how the complex concepts of terroir and <I>gout de terroir </I>are instrumental to France's food and wine culture and then explores the multifaceted connections between taste and place in both cuisine and agriculture in the United States. How can we reclaim the taste of place, and what can it mean for us in a country where, on average, any food has traveled at least fifteen hundred miles from farm to table? Written for anyone interested in food, this book shows how the taste of place matters now, and how it can mediate between our local desires and our global reality to define and challenge American food practices.

Первая книга по технологии product placement от российского автора. Ориентирована на современную практику, содержит многочисленные отечественные и зарубежные примеры. Вы будете удивлены широтой этого издания, которое рассказывает об эволюции PP, начиная с его использования в традиционных медиаресурсах и заканчивая product placement на космических станциях и в Антарктиде. Предложены профессиональные инструменты по выбору путей применения PP, психологической оценки восприятия и вовлеченности, управлению потребительским поведением и увеличению эффективности product placement через социальные стереотипы. Рассмотрены правовые и этические вопросы. Вступительная статья к изданию написана Мэри-Лу Галисиан – ведущим экспертом США в области product placement. Книга содержит цветные иллюстрации известных кинопроектов. Рекомендована специалистам по product placement, рекламе, маркетингу, связям с общественностью, преподавателям и студентам данных специальностей. Также будет интересна дизайнерам, психологам и социологам.

Полный вариант заголовка: «The negociator's magazine, or the most authentick account yet published of the monies, weights, and measures of the principal places of trade in the world / by Richard Hayes».

Полный вариант заголовка: «A narrative of the political and military events, which took place at Naples, in 1820 and 1821 : with observations explanatory of the national conduct in general, and of his own in particular, during that period : with an appendix of official documents, the greater part hitherto unpublished / addressed to His Majesty, the King of the two Sicilies, by general William Pepe».

Полный вариант заголовка: «An exposition of some of the transactions, that have taken place at St. Helena, since the appointment of Sir Hudson Lowe as governor of that island : in answer to an anonymous pamphlet, entitled, „Facts illustrative of the treatment of Napoleon Bonaparte“, etc. : corroborated by various official documents, correspondence, etc. / by Barry E. O'Meara».

Many women, driven by a need for change in their lives, contact a marriage agency. These are their stories – ironic, woeful, romantic, and often very funny – as varied and as wonderful as the women themselves. Working as a matchmaker in the 1990’s Irina had seen a lot related to the international dating phenomenon, particularly as it was viewed through the eyes of Russian Women. The author is a Russian, but she has written these stories in a charming idiosyncratic English.