Guerrilla Publicity
Автор: Jay Conrad Levinson
Год издания: 0000
Teaches readers how to offer expert advice over the internet with podcasts Shows how to send out an e-mail blast to quickly reach consumers Teaches different ways to blog about the latest products or services Helps readers connect with their clients on social networking sites Shows how to conduct effective virtual seminars
Guerrilla Marketing for Job Hunters 3.0. How to Stand Out from the Crowd and Tap Into the Hidden Job Market using Social Media and 999 other Tactics Today
Автор: David Perry E.
Год издания:
The latest strategies for job hunters revealed in this revised and updated edition This new Third Edition features the latest job-hunting strategies for the Information Age. You'll discover key techniques to reach hiring managers at the employers you want to work for most. New chapters integrate using social media and social networking tools like Facebook, Twitter, LinkedIn, and ZoomInfo in your job search, along with case studies from successful guerrilla job hunters that detail what works in today's hyper competitive job market with commentary from America's top recruiters. Present your skills in creative new ways that stand out in today's hyper-competitive job market Employ little-known search engine optimization tricks used by top headhunters Integrated web site updated bi-weekly to remain state-of-the-moment Part of the Guerrilla Marketing Series, the bestselling marketing book series The job search process has changed drastically in the past few years. Turn these changes to your advantage and make your search successful with Guerilla Marketing for Job Hunters 3.0.
Guerrilla Marketing for Consultants. Breakthrough Tactics for Winning Profitable Clients
Автор: Jay Levinson Conrad
Год издания:
Trusted advice on successful consulting from the authors of the bestselling Guerrilla Marketing series Consulting is entering the era of the guerrilla client-buyers with a glut of information at their fingertips and doubts about the value consultants add. Guerrilla Marketing for Consultants is the first book to reveal how guerrilla marketing can transform today's challenges into golden opportunities for winning profitable work from the new breed of consulting clients. Packed with information, this step-by-step guide details the 12 marketing secrets every consultant should know, the anatomy of a marketing plan, Web sites, sources of free publicity, direct-mail marketing, winning proposals, and more. Jay Conrad Levinson (San Rafael, CA) is the Chairman of the Board of Guerrilla Marketing International and the author or coauthor of more than 30 books, including the bestselling Guerrilla Marketing series. Michael W. McLaughlin (Mill Valley, CA) has been a partner with Deloitte Consulting since 1994.
The Secret War: Spies, Codes and Guerrillas 1939–1945
Автор: Макс Хейстингс
Год издания:
‘As gripping as any spy thriller, Hastings’s achievement is especially impressive, for he has produced the best single volume yet written on the subject’ Sunday Times‘Authoritative, exciting and notably well written’ Daily Telegraph‘A serious work of rigourous and comprehensive history … royally entertaining and readable’ Mail on SundayIn ‘The Secret War’, Max Hastings examines the espionage and intelligence machines of all sides in World War II, and the impact of spies, code-breakers and partisan operations on events. Written on a global scale, the book brings together accounts from British, American, German, Russian and Japanese sources to tell the story of a secret war waged unceasingly by men and women often far from the battlefields but whose actions profoundly influenced the outcome.Returning to the Second World War for the first time since his best-selling ‘All Hell Let Loose’, Hastings weaves into a ‘big picture’ framework, the human stories of spies and intelligence officers who served their respective masters. Told through a series of snapshots of key moments, the book looks closely at Soviet espionage operations which dwarfed those of every other belligerent in scale, as well as the code-breaking operation at Bletchley Park – the greatest intelligence achievement of the conflict – with many more surprising and unfamiliar tales of treachery, deception, betrayal and incompetence by spies of Axis, Allied or indeterminate loyalty.
Guerrillas in the Jungle
Автор: Shaun Clarke
Год издания:
Ultimate soldier. Ultimate mission. But will the SAS patrol escape the deadly Malayan jungle alive?Malaya in the 1950s, and Communist terrorists wage a bloody war against the country’s estates and rubber plantation owners. Chased into the interior by British Army units, the guerrillas soon became experts at survival and evasion, emerging from the jungle only to launch increasingly ferocious attacks.On the recommendation of Lieutenant-Colonel ‘Mad’ Mike Calvert, veteran of Burma’s Chindit campaigns, 22 SAS is formed as a special counter-insurgency force. Three years later they begin their jungle patrols, learning how to survive for weeks at a time in hostile terrain, often waist-deep in water, and under attack from wild animals, leeches and poisonous insects.This extraordinary campaign climaxes in a nightmarish two weeks in the Telok Anson swamp tracking the troops of the notorious ‘Baby Killer’, Ah Hoi. What the regiment experiences in the Malayan jungle is both dreadful and unforgettable and will lay the foundations for the SAS’s legendary survival skills…
Guerrillas in the Jungle
Автор: Shaun Clarke
Год издания: