Найти книгу: "Steal You Away"

The marketer's guide to standing out from the crowd and connecting with consumers As advertisements become more ubiquitous online and off, the struggle to really capture a customer's attention is heating up. In Steal These Ideas!, Second Edition, Steve Cone, internationally renowned marketing expert, reveals how to resonate with a target audience, providing a fresh perspective riddled with pearls of wisdom and wit. Full of practical ideas that the reader can learn in a matter of hours, and apply successfully to their business for years, Steal These Ideas! proved an instant classic on outside-the-box marketing when it first published in 2005, and this newly revised edition, refreshed for the present day, promises to have the same impact as it's predecessor. This new edition includes material on social networking, customer loyalty campaigns, building websites, and sending effective email blasts The book is illustrated throughout with examples of the good, bad, and ugly in advertising Includes new ideas on how to take full advantage of online marketing and social media Highlights the art of building an effective loyalty program, the power of public relations and sponsorship, and using a spokesperson Author Steve Cone is the Executive Vice President of AARP Everything you didn't learn in business school (or in the field), Steal These Ideas! gives marketers the edge in today's fast-paced, oversaturated marketplace.

Working for nearly thirty years with and for leading companies including Citigroup, American Express, Epsilon, Apple, and Fidelity—with notable political and not-for-profit campaigns along the way—Steve Cone has the kind of hard-earned, high-level experience that translates into valuable, tested ideas on what really works—and doesn’t—in marketing. In Steal These Ideas! Cone delivers hundreds of pearls in a sharp, no-nonsense, and witty style on all facets of marketing, branding, and advertising with all the candor and freshness one would expect from a knowledgeable good friend in the business. Illustrated throughout with examples of the good, bad, and ugly in advertising, this is the secret stuff that no one ever teaches. Anyone can now steal these ideas and become a marketing star today.

An investment approach that unlocks the secret of market patterns Based on over forty years of combined author experience as portfolio managers and financial advisors, Divorcing the Dow presents a timely framework for understanding and investing in market cycles. Authors Jim Troup and Sharon Michalsky believe that the Dow Jones Industrial Average is no longer a relevant indicator of market performance; in fact, they feel that watching the Dow may actually obscure indications that the financial markets are poised to experience a boom that dwarfs anything seen before. Based on in-depth research and field-tested in their own successful management of millions of dollars in personal and corporate assets, Divorcing the Dow introduces investors to a revolutionary paradigm for assessing the markets and making investment decisions. Troup and Michalsky's approach focuses on analyzing patterns of productivity as a way to anticipate market cycles and investment potential-and with this book they've outlined how investors can begin to recognize these patterns themselves. Divorcing the Dow provides investors with a new framework for thinking about financial markets and gives readers specific investment techniques to anticipate the market's direction and identify companies poised for sustained productivity and long-term growth. Jim Troup (Sarasota, FL) is First Vice President, Financial Consultant, Portfolio Manager, and Corporate Client Group Director at Smith Barney. A twenty-four-year finance veteran, Troup has worked with leading investment firms including E.F. Hutton and Merrill Lynch, and lectures extensively on portfolio management and asset allocation. SHARON MICHALSKY is First Vice President, Financial Consultant, Portfolio Manager, Corporate Client Group Director at Smith Barney, where she began her career nineteen years ago. She has attended The Wharton School and is the guest speaker at many professional forums where she lectures on investment methodology and portfolio management.