Найти книгу: "Cool Connections with Cognitive Behavioural Therapy"

A short guide on how to make and cultivate connections with people. This book is recommended for entrepreneurs, managers, sales professionals, and anyone else who wants to succeed in business and life through networking.

Пособие для родителей и учебных заведений. Существует множество ложных суждений, которые порождают все новые и новые мифы, вызывающие страх у родителей в связи с переездом в другую страну. Это пособие возникло в результате необходимости помочь родителям разобраться и преодолеть возможные трудности в адаптации ребенка, а также развеять мифы, связанные с этим вопросом.

A new data-driven approach to building customer relationships that fuel sustainable business growth Igniting Customer Connections explores how organizations of all sizes can build powerful and profitable customer relationships in a today's increasingly complex, fast-paced, and fragmented marketplace. Written by the president of one of the world's largest marketing firms, the book provides expert insights about connecting with customers effectively across all channels and over time. The central premise is a refreshingly different, evidence-based approach called Return On Experience and Engagement, or ROE2, which delivers a new way to inspire and measure customer connections—and improve business results. The traditional marketing campaign—a battle for attention with a clear launch date and endpoint—no longer works. Marketing is faster and more complex than ever, and consumers now have the power to turn off the message. Igniting Customer Connections explores the benefits of a new approach that enables companies to connect with customers, rather than just talk at them. Topics include: Why classic ROI is losing relevance as a way to measure results—and to budget marketing spend How to make powerful connections by taking full advantage of «atomic moments of truth» Amplifying the impact of customer experience and engagement Creating a continuous, measurable, repeatable process for growth The key to winning customers and building long-term business is creating positive customer experiences that inspire ongoing engagement—from Facebook «likes» to purchase decisions. Based on data and stories drawn from dozens of top brands and thousands of consumers, Igniting Customer Connections helps marketers create long-term brand equity and sustainable business growth.

Don't be so hard on yourself – use compassion focused therapy as your guide It's often said that we're our own worst critics—and it's true. Compassion Focused Therapy For Dummies offers straightforward and practical advice that helps you view yourself through a more sympathetic lens. This motivating text covers the key principles of compassion focused therapy, which guide you in caring for your wellbeing, becoming sensitive to your needs, recognising when you are distressed, and extending warmth and understanding to yourself. This transformative resource provides you with metrics that you can use to monitor your progress, including sensitivity, sympathy, empathy, and overall wellbeing. Initially developed to assist people experiencing high levels of shame and self-criticism, compassion focused therapy increases your awareness of the automatic reactions that you experience—and motivates you to combat negative reactions with kindness and affection. Used on its own or in combination with other therapeutic approaches, the value of compassion focused therapy is supported by strong neuropsychological evidence. Understand how to handle difficult emotions with greater ease—and less stress Transform difficult, potentially damaging relationships into positive aspects of your life Encourage and motivate yourself to continually meet your goals, rather than criticise yourself for perceived failures Stop being so hard on yourself, and appreciate yourself for who you are Compassion Focused Therapy For Dummies is a wonderful resource if you are seeing—or thinking about seeing—a therapist who utilises compassion techniques, or if you would like to leverage the principles of compassion focused therapy to manage your own wellbeing.

A Map to the Magic of Reading Stop for a moment and wonder: what's happening in your brain right now—as you read this paragraph? How much do you know about the innumerable and amazing connections that your mind is making as you, in a flash, make sense of this request? Why does it matter? The Reading Mind is a brilliant, beautifully crafted, and accessible exploration of arguably life's most important skill: reading. Daniel T. Willingham, the bestselling author of Why Don't Students Like School?, offers a perspective that is rooted in contemporary cognitive research. He deftly describes the incredibly complex and nearly instantaneous series of events that occur from the moment a child sees a single letter to the time they finish reading. The Reading Mind explains the fascinating journey from seeing letters, then words, sentences, and so on, with the author highlighting each step along the way. This resource covers every aspect of reading, starting with two fundamental processes: reading by sight and reading by sound. It also addresses reading comprehension at all levels, from reading for understanding at early levels to inferring deeper meaning from texts and novels in high school. The author also considers the undeniable connection between reading and writing, as well as the important role of motivation as it relates to reading. Finally, as a cutting-edge researcher, Willingham tackles the intersection of our rapidly changing technology and its effects on learning to read and reading. Every teacher, reading specialist, literacy coach, and school administrator will find this book invaluable. Understanding the fascinating science behind the magic of reading is essential for every educator. Indeed, every «reader» will be captivated by the dynamic but invisible workings of their own minds.