Найти книгу: "How the Few Became the Proud"

For more than half of its existence, members of the Marine Corps largely self-identified as soldiers. It did not yet mean something distinct to be a Marine, either to themselves or to the public at large. As neither a land-based organization like the Army nor an entirely sea-based one like the Navy, the Corps' missions overlapped with both institutions.
This work argues that the Marine Corps could not and would not settle on a mission, and therefore it turned to an image to ensure its institutional survival. The process by which a maligned group of nineteenth-century naval policemen began to consider themselves to be elite warriors benefited from the active engagement of Marine officers with the Corps’ historical record as justification for its very being. Rather than look forward and actively seek out a mission that could secure their existence, late nineteenth-century Marines looked backward and embraced the past. They began to justify their existence by invoking their institutional traditions, their many martial engagements, and their claim to be the nation's oldest and proudest military institution. This led them to celebrate themselves as superior to soldiers and sailors. Although there are countless works on this hallowed fighting force, How the Few Became the Proud is the first to explore how the Marine Corps crafted such powerful myths.

A young Australian entrepreneur and self-made millionaire presents a counterintuitive guide to succeeding in today’s business world To be unprofessional is not to be disrespectful. It is not to be reckless or lazy. It is not to be unpunctual, badly presented or poorly spoken. To be unprofessional is to be real. It is to create a vision that is unborrowed from the past. It is to develop products that genuinely ‘wow’ your audience. It is to think of marketing strategies that the management consultants don’t have diagrams or buzz words for yet. It is to think original thoughts and speak of proactive ideas that haven’t yet been documented in the academic playbooks. At just 26 years old, Jack Delosa knows more than you’d expect about business and entrepreneurship. A self-made millionaire by 24, Delosa is an award-winning entrepreneur and educator who has built several start-ups into successful thriving businesses. In UnProfessional, Delosa reflects on his business adventures and offers practical how-to advice on topics such as becoming a market leader on a shoestring budget, becoming the go-to person in your industry to win more business faster, how to manage and lead other people toward your vision and why it’s important to fail fast. The business world has changed. What worked in the past will not work today. Offering a fresh perspective on the challenges of starting and running a successful business, UnProfessional is an ideal guide for Australia’s current crop of forward-thinking entrepreneurs of any age.

Turn an effective sales force into one that is truly outstanding Drawing on two decades of consulting with leading sales organizations, sales leadership expert Lisa Earle McLeod reveals how a Noble Sales Purpose (NSP) can drive a team to outstanding sales numbers. Using hard data and compelling field stories, Selling with Purpose explains why salespeople who understand earnestly how they make a difference to customers outperform their more quota-driven counterparts. This book shows executives, managers, and aspiring sales leaders how to find your NSP and create a sales force of True Believers who drive revenue and do work that makes them proud. Explains why sales organizations with a clearly stated Noble Sales Purpose (NSP) dramatically outperform sales organizations driven by numbers alone Details how to find your NSP using a simple three-part formula Shares how to use NSP to make your salespeople more assertive, focused, and profitable In an era where most organizations believe that money is the only way to motivate salespeople, Selling With Purpose offers a sustainable and exciting alternative.