Найти книгу: "True Story"

Is your company a storyteller—or a storydoer?The old way to market a business was storytelling. But in today’s world, simply communicating your brand’s story in the hope that customers will listen is no longer enough. Instead, your authentic brand must be evident in every action the organization undertakes.Today’s most successful businesses are storydoers.These companies create products and services that, from the very beginning, are manifestations of an authentic and meaningful story—one told primarily through action, not advertising. In True Story, creative executive Ty Montague argues that any business, regardless of size or industry, can embrace the principles of storydoing. Indeed, our best-run companies—from small start-ups to global conglomerates—organize around a coherent narrative that is then broadcast through every action they take (from product design to customer service to marketing). Montague shows why storydoing firms are nimble, more adaptive to change, and more efficiently run businesses.Montague is a founder of the growth consultancy co:collective and the former president and CCO of J. Walter Thompson, the largest advertising agency in North America. He brings his depth of creative business experience to the book and provides a clear framework and proven process for bringing you and your customers together in the creation of your brand story.Montague introduces five critical elements—what he calls the “the four truths and the action map”—that are the foundation of storydoing:• the participants (your customers, partners, and employees)• the protagonist (your company today)• the stage (the world around your business)• the quest (your driving ambition and contribution to the world)• your action map (the actions that will make your story real for participants)The book is filled with examples of how forward-thinking organizations—including Red Bull, Shaklee, Grind, TOMS Shoes, and News Corporation—are effectively using storydoing to transform their organizations and drive extraordinary results.

Обзор этой книги огромный.Книга покрывает период значительно больший чем тысяча лет, от стихотворений Гомера до конца языческой религии и падения Римской Империи на Западе. В географическом расширении, повествование начинается с Греции, с небольших общин, возникших в темные времена завоевания и уничтожения, и деревнями бронзового периода на холмах Рима, и заканчивается Империей, которая объединяла не только Средиземноморский мир , а северные земли до Алжира, от Португалии до Сирии, от Рейна до Нила.

Специально для вас наши лучшие авторы – Дарья Донцова, Анна и Сергей Литвиновы, Марина Крамер – написали свои замечательные детективные рассказы, которые вошли в сборник «Crime story № 10»! Любимые писатели очаруют вас оригинальным сюжетом, легким стилем и тонким юмором. В каждом криминальном рассказе вы найдете сложнейшее расследование со счастливым концом…

Do you think we celebrate the anniversaries of the great? It is they who celebrate the benchmarks of our destiny. So… A royal ball. A history quiz and a handsome prize awaiting its winner. But instead of a fairy we have the mysterious Abel’s “compass” whose prophecies were heeded by Russian emperors. At the crossroads of the four parts of the world is a XXI century Cinderella. Will the fairy tale spring to life?

A Double Barreled Detective Story is a short story/novelette. The story is a delightful spoof of the mystery genre, then in its infancy, introducing the reader to Sherlock Holmes as he has never been seen before or since. Far from his usual elegant London haunts, the great detective is caught up in a melodramatic murder mystery of love, betrayal, and vengeance in a rough California mining town.