Найти книгу: "Setting the Agenda"

News media strongly influence how we picture public affairs across the world, playing a significant and sometimes controversial role in determining which topics are at the centre of public attention and action.  Setting the Agenda , first published in 2004, has become the go-to textbook on this crucial topic. In this timely third edition, Maxwell McCombs – a pioneer of agenda-setting research – and Sebastian Valenzuela – a senior scholar of agenda setting in Latin America – have expanded and updated the book for a new generation of students. In describing the media's influence on what we think about and how we think about it,  Setting the Agenda  also examines the sources of media agendas, the psychological explanation for their impact on the public agenda, and their consequences for attitudes, opinions and behaviours. New to this edition is a discussion of agenda setting in the widened media landscape, including a full chapter on network agenda setting and a lengthened presentation on agenda melding. The book also contains expanded material on social media and the role of agenda setting beyond the realm of public affairs, as well as a foreword from Donald L. Shaw and David H. Weaver, the co-founders of agenda-setting theory. This exciting new edition is an invaluable source for students of media, communications and politics, as well as those interested in the role of news in shaping and directing public opinion.

In cartea sa “Agenda unui vanzator de succes, sau motivarea vanzarilor” Veaceslav Bogdanov ne dezvaluie ac?iunile de succes ale celor mai rezultativi ?i puternici vanzatori. Trasatura principala car?ii acestea consta in aceea ca orice vanzator i?i va putea gasi un suport ?i o ie?ire din problemele de via?a principale, cu care se ciocnesc vanzatorii din diferite companii. Cartea “Agenda unui vanzator de succes, sau motivarea vanzarilor” este necesara pentru fiecare vanzator.

Time-tested strategies for making the best possible pricing decisions and gaining an unbeatable competitive advantage Pricing is one of the most important—and difficult—marketing problems companies face when launching new products. Unfortunately, the research that goes into making optimal pricing decisions is a very time-consuming process—unless, that is, you can afford to pay a consultant or outside agency to do it for you. But if you're like most small- to medium-sized business owners and managers, time and money are two things you absolutely don't have to spare. Problem solved: Written by a nationally recognized pricing expert, this book arms you with proven strategies for guaranteeing that you'll never again leave money on the table when determining prices. And you'll spend the least possible time setting your more profitable prices. Packed with valuable worksheets and other valuable tools to help guide your research and your pricing decision-making A goldmine of expert tips for pricing in any specialty market, it offers a highly effective way to market your company's product more effectively and profitably Shows you how to avoid making your competitors' pricing mistakes and gain a powerful competitive edge in the process The author uses examples drawn from her years of consulting work with companies large and small, including Food Network, American Express Publishing, and Playboy

Discover the easy path to taking brilliant and memorable photos The popularity of DSLR cameras remains on the rise, yet these digital cameras still present a challenge to novice photographers who lack a foundation in photography skills. This straightforward-but-friendly guide walks you through the 100 most common photos that amateur photographers like to include in their personal portfolios and offers specific advice on getting the correct exposure settings, composition, and lighting while sparing you the technical jargon. Seasoned author and photographer Doug Sahlin includes more than 300 full-color photos on everything from family portraits and pets to nature and sporting events, all aimed at providing you with inspiration as you work to find your own individual style. Skips the technical jargon and shows you where to start for optimal exposure settings. Offers shortcuts, tips, and advice for setting the camera to make specific shots and making impromptu adjustments when needed Includes more than 300 full-color photos of people, nature, sports, events, and places that serve as example and inspiration Helps you get the best photographs from your DSLR while you work with movement in action photos, finicky lighting with fireworks or amusement parks at night, or distance, blur, and intricate details Walks you through troubleshooting the most common digital photography problems Digital SLR Settings & Shortcuts For Dummies delivers the starting point for getting the necessary settings so you can get great digital photos.

You could think of Setting Up LAMP as four books in one, but it's actually something much more valuable: a single volume that presents the open-source technologies known collectively as LAMP—Linux, Apache, MySQL, and PHP—as tightly dovetailed components of today's most affordable and effective platform for building dynamic web-based applications. Each technology has uses outside of this context, of course, but within it they form something greater than the sum of their parts. This book shows you how to take full advantage of this power, walking you through all the steps required to lay your Linux foundation, install and configure your Apache web server, and then begin using PHP to access content stored in MySQL. Here are a few of the specific topics you'll find covered inside: Installing and configuring qmail with support for IMAP, POP3, SMTP, virtual domains, spam filtering, and antivirus Managing system users and groups Configuring your network Creating a custom firewall script using IP tables Recognizing when a system is in distress Handling MySQL database replication Configuring virtual domains Writing a basic PHP script that integrates with MySQL If you're new to all of this, you'll quickly get to where you need to be to start developing and deploying the higher-level pieces of your web application. Even if you have experience with one or all of these technologies, this book—including its quick-start installation appendix—is a resource you'll want close by whenever you're setting up or fine-tuning your LAMP system.

Learn how large corporations can make real improvements in their standard business practices without jeopardizing their competitiveness in the global marketplace. S. Prakash Sethi, a preeminent business scholar and researcher on the activities of multinational corporations and global business issues, outlines a number of highly effective approaches by which corporate leaders can improve their credibility and ensure the protection of the human and civil rights of their workers across the globe. Order your copy today!