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In CRAVED (Book #10 in the Vampire Journals), 16 year old Scarlet Paine struggles to find out exactly what she’s becoming. Her erratic behavior has alienated her new boyfriend, Blake, and she struggles to make amends, and to make him understand. But the problem is, she doesn’t understand herself what’s happening to her. At the same time, the new boy, the mysterious Sage, comes into her life. Their paths keep intertwining, and although she tries to avoid it, he directly pursues her, despite the objections of her best friend, Maria, who’s convinced Scarlet is stealing Sage. Scarlet finds herself swept away by Sage, who takes her into his world, past the gates of his family’s historic river mansion. As their relationship deepens, she begins to learn more about his mysterious past, his family, and the secrets he must hold. They spend the most romantic time she can imagine, on a secluded island in the Hudson, and she is convinced she has found the true love of her life. But then she is devastated to learn Sage’s biggest secret of all: he is not human, either, and he has only a few weeks left to live. Tragically, just at the moment when destiny has brought her greatest love, it also seems fated to take him away. As Scarlet returns to the high school parties leading up to the big dance, she ends up in a huge falling-out with her friends, who excommunicate her from their group. At the same time, Vivian rounds up the popular girls to make her life hell, leading to an unavoidable confrontation. Scarlet’s forced to sneak out, making matters worse with her parents, and soon finds pressure building from all sides. The only light in her life is Sage. But he is still holding back some of his secrets, and Blake resurfaces, determined to pursue her. Caitlin, meanwhile, is determined to find a way to reverse Scarlet’s vampirism. What she discovers leads her on a journey to find the antidote, deep into the heart of rare libraries and bookstores, and she will stop at nothing until she has it. But it may be too late. Scarlet is changing rapidly, barely able to control what she’s becoming. She wants to end up with Sage – but fate seems set on tearing them apart. As the book culminates in an action-packed and shocking twist, Scarlet will be left with a monumental choice – one that will change the world forever. How much is she willing to risk for love?

When prostitutes turn up dead in Phoenix, not much attention is paid. But when a pattern of disturbing murders is discovered, the local police soon realize a serial killer is on a rampage and they are in way over their heads. Given the unique nature of the crimes, the FBI, called in, knows they will need their most brilliant mind to crack the case: Special Agent Riley Paige. Riley, recovering from her last case and trying to pick up the pieces of her life, is at first reluctant. But when she learns of the grievous nature of the crimes and realizes the killer will soon strike again, she is compelled. She begins her hunt for the elusive killer and her obsessive nature takes her too far—perhaps too far, this time, to pull herself back from the brink. Riley’s search leads her into the unsettling world of prostitutes, of broken homes, and shattered dreams. She learns that, even amongst these women, there are glimpses of hope, hope being robbed by a violent psychopath. When a teenage girl is abducted, Riley, in a frantic race against time, struggles to probe the depths of the killer’s mind. But what she discovers leads her to a twist that is too shocking for even her to imagine. A dark psychological thriller with heart-pounding suspense, ONCE CRAVED is book #3 in a riveting new series—with a beloved new character—that will leave you turning pages late into the night.

How to reach the 98 percent of people who leave your website without converting sales The Retargeting Playbook is a complete guide for digital marketers about how to reach the 95 to 98 percent of people who leave a brand's website without converting. Retargeting gives advertisers the ability to stay in front of those people to bring them back and close the deal. For that reason, retargeting has emerged as a must have marketing channel, yet there is a lack of content that explains how the technology actually works and best practices for using it. Even marketing managers at large, sophisticated brands and agencies don’t have a strong grasp of this evolving channel, and there are few good neutral sources on the topic. Meanwhile, retargeting is the cornerstone of any holistic digital advertising strategy since it improves the results of every other channel if implemented correctly. Unfortunately, most marketers are only utilizing the most rudimentary retargeting tactics and barely scratch the surface of its potential. Explains how to stay in front of potential customers and convince them to come back and close the deal This book will be required reading for media buyers at digital agencies, in-house marketing managers at companies in any vertical, performance marketers, and ecommerce managers.

Get the expert perspective and practical advice on big data The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits makes the case that big data is for real, and more than just big hype. The book uses real-life examples—from Nate Silver to Copernicus, and Apple to Blackberry—to demonstrate how the winners of the future will use big data to seek the truth. Written by a marketing journalist and the CEO of a multi-million-dollar B2B marketing platform that reaches more than 90% of the U.S. business population, this book is a comprehensive and accessible guide on how to win customers, beat competitors, and boost the bottom line with big data. The marketplace has entered an era where the customer holds all the cards. With unprecedented choice in both the consumer world and the B2B world, it's imperative that businesses gain a greater understanding of their customers and prospects. Big data is the key to this insight, because it provides a comprehensive view of a company's customers—who they are, and who they may be tomorrow. The Big Data-Driven Business is a complete guide to the future of business as seen through the lens of big data, with expert advice on real-world applications. Learn what big data is, and how it will transform the enterprise Explore why major corporations are betting their companies on marketing technology Read case studies of big data winners and losers Discover how to change privacy and security, and remodel marketing Better information allows for better decisions, better targeting, and better reach. Big data has become an indispensable tool for the most effective marketers in the business, and it's becoming less of a competitive advantage and more like an industry standard. Remaining relevant as the marketplace evolves requires a full understanding and application of big data, and The Big Data-Driven Business provides the practical guidance businesses need.

Attract, engage, and delight customers online Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online is a comprehensive guide to increasing online visibility and engagement. Written by top marketing and startup bloggers, the book contains the latest information about customer behavior and preferred digital experiences. From the latest insights on lead nurturing and visual marketing to advice on producing remarkable content by building tools, readers will gain the information they need to transform their marketing online. With outbound marketing methods becoming less effective, the time to embrace inbound marketing is now. Cold calling, e-mail blasts, and direct mail are turning consumers off to an ever-greater extent, so consumers are increasingly doing research online to choose companies and products that meet their needs. Inbound Marketing recognizes these behavioral changes as opportunities, and explains how marketers can make the most of this shift online. This not only addresses turning strangers into website visitors, but explains how best to convert those visitors to leads, and to nurture those leads to the point of becoming delighted customers. Gain the insight that can increase marketing value with topics like: Inbound marketing – strategy, reputation, and tracking progress Visibility – getting found, and why content matters Converting customers – turning prospects into leads and leads into customers Better decisions – picking people, agencies, and campaigns The book also contains essential tools and resources that help build an effective marketing strategy, and tips for organizations of all sizes looking to build a reputation. When consumer behaviors change, marketing must change with them. The fully revised and updated edition of Inbound Marketing is a complete guide to attracting, engaging, and delighting customers online.