Найти книгу: "Loft Conversions"

Pressure on space and changes in planning law mean that loft conversions are now at the forefront in the race to improve the performance of Britain's ageing housing stock. Since 1990, roof space conversions have increased UK housing capacity by more than 200 million square feet – a living area equivalent to a medium-sized city – without the loss of a single square foot of greenfield land. Loft Conversions is the definitive technical guide to the conversion of roof spaces in single family dwellings. It brings together a wealth of practical and regulatory guidance in a form that is easy to read and comprehensively illustrated. This fully revised and updated second edition is intended primarily for architects, builders, surveyors and others professionally involved in the process of loft conversion. The insights it provides are also invaluable to self-builders and to householders wishing to achieve a deeper understanding of what a loft conversion involves.

A fully updated guide to making your landing pages profitable Effective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page optimization includes case studies with before-and-after results as well as new information on web site usability. It covers how to prepare all types of content for testing, how to interpret results, recognize the seven common design mistakes, and much more. Included is a gift card for Google AdWords. Features fully updated information and case studies on landing page optimization Shows how to use Google's Website Optimizer tool, what to test and how to prepare your site for testing, the pros and cons of different test strategies, how to interpret results, and common site design mistakes Provides a step-by-step implementation plan and advice on getting support and resources Landing Page Optimization, Second Edition is a comprehensive guide to increasing conversions and improving profits.