Найти книгу: "Driven Wild"


Driven Wild Driven Wild

Автор: Paul S. Sutter

Год издания: 0000

In its infancy, the movement to protect wilderness areas in the United States was motivated less by perceived threats from industrial and agricultural activities than by concern over the impacts of automobile owners seeking recreational opportunities in wild areas. Countless commercial and government purveyors vigorously promoted the mystique of travel to breathtakingly scenic places, and roads and highways were built to facilitate such travel. By the early 1930s, New Deal public works programs brought these trends to a startling crescendo. The dilemma faced by stewards of the nation's public lands was how to protect the wild qualities of those places while accommodating, and often encouraging, automobile-based tourism. By 1935, the founders of the Wilderness Society had become convinced of the impossibility of doing both.In Driven Wild, Paul Sutter traces the intellectual and cultural roots of the modern wilderness movement from about 1910 through the 1930s, with tightly drawn portraits of four Wilderness Society founders–Aldo Leopold, Robert Sterling Yard, Benton MacKaye, and Bob Marshall. Each man brought a different background and perspective to the advocacy for wilderness preservation, yet each was spurred by a fear of what growing numbers of automobiles, aggressive road building, and the meteoric increase in Americans turning to nature for their leisure would do to the country�s wild places. As Sutter discovered, the founders of the Wilderness Society were «driven wild»–pushed by a rapidly changing country to construct a new preservationist ideal.Sutter demonstrates that the birth of the movement to protect wilderness areas reflected a growing belief among an important group of conservationists that the modern forces of capitalism, industrialism, urbanism, and mass consumer culture were gradually eroding not just the ecology of North America, but crucial American values as well. For them, wilderness stood for something deeply sacred that was in danger of being lost, so that the movement to protect it was about saving not just wild nature, but ourselves as well.
Delphi и Model Driven Architecture. Разработка приложений баз данных Delphi и Model Driven Architecture. Разработка приложений баз данных

Автор: Грибачев К.Г.

Год издания: 

Данная книга посвящена новейшей технологии разработки приложений баз данных в Delphi, основанной на концепции архитектуры, управляемой моделями (Model Driven Architecture — MDA). Читатель познакомится с идеологией MDA в целом, освоит базовые основы языка UML, познакомится с мощным и лаконичным диалектом языка OCL, благодаря которому гораздо легче и быстрее решаются задачи доступа к данным, чем при традиционной разработке с применением SQL-запросов. В книге подробно, с разбором множества конкретных примеров, описываются практические шаги по созданию MDA-приложений в Delphi Читатель на практике убедится, как быстро и просто можно создавать сложные приложения, работающие практически с любой СУБД, при этом зачастую вообще не используя SQL и в ряде случаев даже не прибегая к написанию программного кода. Книга в первую очередь адресована читателям, знакомым с традиционными подходами создания приложений баз данных в Delphi, однако она может быть полезна и всем тем, кто желает познакомиться с принципиально новой технологией создания приложений в XXI веке — MDA.

Tempest-Driven: A Romance (Vol. 1 of 3) Tempest-Driven: A Romance (Vol. 1 of 3)

Автор: Dowling Richard

Год издания: 


Tempest-Driven: A Romance (Vol. 2 of 3) Tempest-Driven: A Romance (Vol. 2 of 3)

Автор: Dowling Richard

Год издания: 


Tempest-Driven: A Romance (Vol. 3 of 3) Tempest-Driven: A Romance (Vol. 3 of 3)

Автор: Dowling Richard

Год издания: 


The Big Data-Driven Business. How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits The Big Data-Driven Business. How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits

Автор: Sean Callahan

Год издания: 

Get the expert perspective and practical advice on big data The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits makes the case that big data is for real, and more than just big hype. The book uses real-life examples—from Nate Silver to Copernicus, and Apple to Blackberry—to demonstrate how the winners of the future will use big data to seek the truth. Written by a marketing journalist and the CEO of a multi-million-dollar B2B marketing platform that reaches more than 90% of the U.S. business population, this book is a comprehensive and accessible guide on how to win customers, beat competitors, and boost the bottom line with big data. The marketplace has entered an era where the customer holds all the cards. With unprecedented choice in both the consumer world and the B2B world, it's imperative that businesses gain a greater understanding of their customers and prospects. Big data is the key to this insight, because it provides a comprehensive view of a company's customers—who they are, and who they may be tomorrow. The Big Data-Driven Business is a complete guide to the future of business as seen through the lens of big data, with expert advice on real-world applications. Learn what big data is, and how it will transform the enterprise Explore why major corporations are betting their companies on marketing technology Read case studies of big data winners and losers Discover how to change privacy and security, and remodel marketing Better information allows for better decisions, better targeting, and better reach. Big data has become an indispensable tool for the most effective marketers in the business, and it's becoming less of a competitive advantage and more like an industry standard. Remaining relevant as the marketplace evolves requires a full understanding and application of big data, and The Big Data-Driven Business provides the practical guidance businesses need.